If you think about just the friends aspect of game. Friends is a Facebook feature. That in itself is probably not too easy to duplicate on a stand alone game server. The interconnectivity between players is probably one of the top hurdles to cross in order to play the game independent of Facebook.
For all the enjoyment this game has given all of us, a nominal monthly charge of, lets say $4.99 is well worth it, if those funds can give us the same sort of platform as we get from Facebook.
However it takes a lot of time for the developers to write the code to get us to that point.
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